Field Marketing Specialist - India
About this job
As a Field Marketing Specialist at Chainguard, you will support the expansion of the India Go-To-Market team by driving regional marketing strategies. Chainguard is a trusted provider of secure and production-ready open source software builds, helping global organizations and Fortune 500 enterprises stay compliant and mitigate risks. In this position, you will collaborate closely with the India Sales, Partner Sales, and APJ Marketing teams. A typical day involves planning integrated demand generation campaigns, managing local partner events, coordinating logistics for industry conferences and roundtables, tracking campaign performance with BI tools, and partnering with sales development to ensure timely lead follow-up. You will work in a fast-paced, remote-first environment where hands-on execution and cross-functional teamwork are key to building regional pipeline and brand awareness.
Responsibilities
- Support regional demand generation programs across India including digital campaigns, events, and workshops.
- Partner with the India Partner Sales team to execute co-marketing activities and joint partner campaigns.
- Coordinate logistics, speaker preparation, and onsite execution for industry conferences, webinars, and customer roundtables.
- Track and manage leads generated from regional programs in partnership with Sales, BDRs, and Marketing Operations.
- Manage relationships with local vendors, production partners, and event agencies to deliver programs on time and budget.
- Monitor campaign metrics and KPIs using CRM tools to report on pipeline contribution and ROI.
Requirements
- 3 to 5 years of B2B technology marketing experience in SaaS, cybersecurity, cloud, DevOps, or developer tooling.
- Prior experience supporting field, regional, demand generation, or partner marketing programs in India.
- Strong project management skills with high attention to detail and ability to handle multiple tasks.
- Ability to collaborate cross-functional teams including Sales, Marketing, Operations, and global groups.
- Comfortable working hands-on in a fast-paced, remote-first, and high-growth setting.
- Strong verbal and written English communication skills.
- Familiarity with the India B2B technology market and local enterprise go-to-market strategies.
- Willingness to travel approximately 20% across India and the region for events and team meetings.
Who should apply
This role suits an experienced B2B technology marketer with a background in field or demand generation programs within India. If you have strong project management skills, enjoy cross-functional collaboration with sales teams, and possess a solid understanding of the local enterprise landscape, you will thrive here. Candidates who are comfortable taking hands-on ownership in a remote-first setting and are willing to travel approximately 20% of the time should apply. The company encourages applicants whose experience is close to the requirements to submit their application.
Frequently asked questions
What is the primary focus of the Field Marketing Specialist role at Chainguard?
The role focuses on supporting the India Go-To-Market team by executing regional marketing strategies, building pipeline through integrated field and partner campaigns, and supporting local events.
What kind of company background is preferred for Chainguard's Field Marketing Specialist position?
Candidates with 3 to 5 years of marketing experience within a B2B technology company, specifically in cybersecurity, cloud, SaaS, DevOps, or developer tooling, are preferred.
Is travel required for the Field Marketing Specialist at Chainguard?
Yes, the role requires a willingness to travel approximately 20% across India and the broader region for events, partner activities, and team collaboration.
What type of work environment does Chainguard offer for this position?
Chainguard offers a remote-first, high-growth environment where team members collaborate globally and work closely with local sales and partner teams.
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