Digital Marketing Manager

About this job

As a Digital Marketing Manager at Twilio within the Demand Creation Hub, you will help shape the future of communications by driving demand creation and acceleration for Twilio's CPaaS portfolio. Twilio delivers innovative solutions to businesses and empowers developers worldwide to craft personalized customer experiences through a remote-first work environment. Reporting to the Digital Marketing Director of APJ, you will design and implement digital strategies focused on building pipelines across direct sales and self-serve motions. A normal day involves collaborating with campaign, product marketing, and field marketing teams to orchestrate effective channel mixes, planning and executing multi-channel digital marketing campaigns, optimizing digital channels, monitoring KPIs using analytics tools, and managing project priorities to amplify regional campaigns and targeted programs.

Responsibilities

• Collaborate with campaign teams to orchestrate digital journeys and amplify global and regional campaigns into target markets.
• Partner with Field Marketing teams to provide strategic digital advice and tactical support across all digital channels.
• Plan, execute, and optimize multi-channel digital marketing campaigns across search, display, paid social, email, programmatic, and SEO.
• Drive channel optimization strategies to maintain efficiencies, scalability, and establish best practices.
• Manage priorities effectively to ensure timely delivery of projects with accuracy and quality.
• Stay on top of digital marketing trends across the APJ region and bring fresh ideas to test and scale.
• Monitor, analyze, and report on KPIs using tools like GA-4, Salesforce, Tableau, and Looker.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5 to 8 years of proven experience in digital marketing, ideally within the B2B or Technology industry across Asia Pacific.
• Strong understanding of digital channels and tools including SEM, SEO, paid media, social, email, programmatic, 6Sense, Demandbase, and content marketing.
• Hands-on experience with analytics and CRM or marketing automation platforms such as GA-4, Marketo, and Salesforce.
• Excellent project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Strong communication and copy-editing skills in English.
• Ability to adapt strategies to diverse regional markets and different audiences.
• Excellent relationship, partnering, and collaboration skills for cross-functional work.

Who should apply

This role suits experienced marketing professionals with 5 to 8 years of background in digital marketing, particularly within the B2B or technology sector across the Asia Pacific region. Candidates who excel at cross-functional collaboration, possess strong project management skills, and have hands-on experience with analytics and CRM platforms will thrive here. The posting does not mention that freshers can apply, as it specifically requires several years of proven industry experience.

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