Senior Content Writer

About this job

Headout is a fast-growing marketplace in the travel industry, operating as a profitable platform designed to connect people with real-life experiences like immersive tours, museums, and live events. As a Senior Content Writer based remotely in India, you will own the quality, completeness, and organic growth story of a content portfolio within an assigned market. This role operates using automated content workflows, meaning a normal day involves high-judgment editing of AI-generated content such as product pages and landing pages, rather than writing everything from scratch. You will apply strong editorial judgment to fix weak research, structural gaps, and unclear claims. Over time, your responsibilities will expand to include performance analysis, diagnosing underperforming content clusters, identifying organic opportunities, and helping improve the automated content production systems to make the fast-paced work environment sustainable.

Responsibilities

• Own content quality, completeness, and performance for an assigned portfolio within a market.
• Edit AI-generated product content, landing pages, and supporting pages for clarity and accuracy.
• Independently verify nuanced or ambiguous claims and strengthen incomplete AI research.
• Analyze traffic, rankings, CTR, and conversion signals to identify underperforming content.
• Identify content gaps and missed organic opportunities for growth.
• Work within structured automated content workflows and flag recurring friction points.
• Contribute to making production systems and workflows better over time.

Requirements

• 3 to 5 years of experience writing or editing digital content.
• Strong independent editorial judgment to ensure content is genuinely useful and decision-oriented.
• Strong research instincts to independently validate complex or ambiguous information.
• Comfortable working within structured tooling, systems, and automated workflows.
• Working fluency in SEO and basic content performance metrics like traffic, rankings, CTR, and conversion.
• Analytical mindset to investigate underperformance and form reasoned hypotheses from data.
• Strong sense of ownership with clear communication regarding scope, dependencies, and turnarounds.

Good to have

• Experience mentoring or reviewing the work of junior writers.
• Prior ownership of a market, vertical, content portfolio, or production pipeline.
• Experience working with content performance data or content-led growth.
• Background in travel, live entertainment, marketplaces, or e-commerce content.
• Experience reviewing, improving, or working with AI-generated content.

Who should apply

This role suits experienced digital content professionals with a strong background in editing, SEO, and working with structured automated systems or AI-generated content. If you are analytical, possess sharp editorial judgment, and love solving complex problems in a fast-paced environment, this position is a great fit. It is ideal for builders who want to take full ownership of content performance and growth within the travel industry. Please note that this is a senior position requiring prior professional experience, so it is not suitable for freshers.

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