Product Growth Lead

About this job

Bolna is building tools that change how businesses leverage voice AI, backed by leading investors and featuring a team with experience at top global companies. As a Product Growth Lead based in Bengaluru, you will work closely with the Marketing and Product teams to help more users get value from the platform. A normal day in this full-time role involves owning lifecycle campaigns and email marketing, building and monitoring user funnels, and analyzing how different user cohorts adopt the platform. When drop-offs occur, you will investigate and help address them by designing better email journeys, improving product education, or running experiments alongside product managers. This is a hands-on, high-ownership position where you will dive into user data, track metrics, and drive initiatives that help users move forward and experience the full value of Bolna's voice AI tools.

Responsibilities

• Own the user lifecycle across signup, activation, repeat usage, paid conversion, retention, and reactivation.
• Track user progress through funnels to identify drop-offs by lifecycle stage, use case, cohort, and product capability.
• Drive product adoption by helping users discover and use relevant features for their agents and deployments.
• Run email and lifecycle campaigns including audience selection, copy, setup, testing, launch, and measurement.
• Turn data insights into experiments by working with engineering and customer-facing teams to test messaging and onboarding.
• Define clear success metrics for initiatives, looking beyond opens and clicks to measure ongoing user value.

Requirements

• 3+ years of hands-on growth experience building and running growth or lifecycle programs with measurable examples.
• Ability to use product data for funnel and cohort analysis to spot drop-offs and segment users.
• Experience writing, building, testing, and improving automated email journeys and targeted campaigns.
• Experience forming hypotheses, launching experiments, measuring impact, and iterating based on results.
• Clear writing skills to explain product capabilities and help users understand how to use them.
• Strong bias toward execution and comfort with data analysis, campaign setup, and troubleshooting.
• High ownership in ambiguity with the ability to make progress when problems are not fully defined.

Good to have

• Experience with self-serve SaaS products
• Experience with developer products
• Experience with product-led growth
• Familiarity with SQL
• Familiarity with product analytics tools

Who should apply

This role suits professionals with a strong background in growth, lifecycle marketing, or product-led growth who thrive in fast-paced environments. It is ideal for candidates who enjoy working hands-on with data, writing compelling copy, and running experiments to solve user drop-offs. If you possess strong ownership in ambiguous situations and want to shape growth strategies at a voice AI company, this position is a great fit. Freshers cannot apply as the role requires 3+ years of relevant experience.

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