Product Marketing Manager, Advertisers
About this job
Taboola is hiring a Product Marketing Manager for Advertisers to join their team in Gurugram, India. Taboola is a leading performance-driven advertising company that empowers businesses to grow through performance advertising technology, reaching massive daily active users across prominent publisher partners. In this position on the Product Marketing team, you will act as a crucial link connecting advertiser sales, product, marketing, and customers. Your primary focus will be transforming innovative ad-tech products into impactful solutions used globally. A normal working day involves managing go-to-market strategies, maintaining best-practice playbooks, utilizing AI automation for sales enablement materials, and collaborating with cross-functional teams. You will fluidly navigate multiple product domains such as platform experience, supply, and content review, while gathering client feedback to help shape the product roadmap and championing commercial best practices in a dynamic market.
Responsibilities
- Orchestrate go-to-market initiatives and product positioning to support customer acquisition and retention
- Move fluidly across platform experience, supply, and content review domains as business priorities shift
- Own and maintain best-practice documentation across the advertiser portfolio for sales and account managers
- Utilize AI tools to keep sales enablement materials and internal documentation continuously up to date
- Gather feedback directly from clients and Account Managers to help shape the strategic product roadmap
- Train and empower sales teams on buyer personas, product value propositions, and enablement collateral
Requirements
- 3+ years of hands-on experience in a product marketing manager or adjacent role
- Proven track record in value proposition development, product storytelling, and strategic market positioning
- Comfort leveraging AI tools to research, draft, and maintain sales enablement collateral and knowledge bases
- Demonstrated ability to move across multiple product domains and build trust with senior stakeholders
- Ability to present complex concepts clearly and engage diverse audiences effectively
- Strong qualitative and quantitative analytical skills to evaluate market opportunities and feedback
Good to have
- Direct experience with performance ad platforms, DSP/SSP ecosystems, or programmatic advertising workflows
- Background in training sales channels and developing buyer persona playbooks
Who should apply
This role is well-suited for professionals with over three years of product marketing or adjacent experience who possess strong B2B narrative skills, AI fluency, and analytical capabilities. It is ideal for candidates who thrive in fast-moving ad-tech environments, excel at cross-functional collaboration with sales and product teams, and have a proven ability to translate complex technical concepts into clear commercial messaging. The posting does not state that freshers can apply.
Frequently asked questions
What is the primary location for the Product Marketing Manager, Advertisers role at Taboola?
The position is based out of the Taboola office in Gurugram, India, with a hybrid work schedule.
What kind of experience is required to apply for the Product Marketing Manager position at Taboola?
Candidates need 3+ years of hands-on experience in a product marketing manager or adjacent role.
What are the core duties of a Product Marketing Manager, Advertisers at Taboola?
Duties include driving go-to-market strategies, leveraging AI for sales enablement, maintaining best-practice playbooks, and acting as the voice of the customer.
Is direct experience with programmatic advertising required for Taboola's Product Marketing Manager role?
It is not strictly required, but direct experience with performance ad platforms, DSP/SSP ecosystems, or programmatic advertising workflows is considered a bonus.
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