Manager, Commerce, India
About this job
As a Manager, Commerce at WPP Media in Gurgaon, you will drive e-commerce media strategies, coordinate campaign executions, and serve as a subject matter expert for agency and client teams. WPP Media is WPP's AI-driven media operating unit that brings together media, data, and partnerships through the WPP Open platform. A normal day in this role involves analyzing e-commerce campaign data, collaborating with internal and external stakeholders, building relationships with key decision-makers and platform partners, tracking category metrics, and supporting campaign planning and optimization across multiple retail platforms to help clients achieve transformational growth in India.
Responsibilities
- Serve as a subject matter expert for agency and client teams to navigate the commerce activation landscape.
- Work closely with agency teams to deliver best-in-class campaign execution meeting business objectives.
- Manage active communication and support on client e-commerce needs with central trading and e-commerce teams.
- Drive the adoption of commerce for new business and existing accounts.
- Own relationships with select priority commerce partners to ensure biddable campaign delivery.
- Track category, sub-category, and brand-level metrics using daily, weekly, or monthly dashboards.
- Drive the incorporation of cross-platform testing and optimization strategies.
Requirements
- Bachelor's degree in marketing, advertising, or a related field.
- 3+ years of experience in commerce media execution.
- Experience managing a team of direct reports.
- Proficiency across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
- Deep understanding of retail commercial elements like profit margins, inventory, forecasting, and demand planning.
- Experience with retail bid management platforms such as Pacvue or Skai.
- Experience in campaign management across retail platforms like Amazon, Flipkart, Zepto, and Blinkit.
Good to have
- Experience working with FMCG brands.
- Proven experience as an eCommerce manager or similar online retail role.
Who should apply
This role suits experienced commerce media professionals in India who have a background in retail campaign management and team leadership. Candidates should have a strong grasp of e-commerce platforms, analytics, and retail commercial elements. Since a minimum of 3 years of experience is required, freshers cannot apply for this specific position.
Frequently asked questions
What is the primary role of a Manager, Commerce at WPP Media?
The Manager, Commerce acts as a subject matter expert to help agency and client teams navigate the commerce activation landscape and execute effective campaigns.
Where is the Manager, Commerce position located?
The role is located in Gurgaon, India.
What experience is required to apply for the Manager, Commerce job at WPP Media?
Applicants must have 3+ years of experience in commerce media execution and experience managing a team of direct reports.
Can freshers apply for the Manager, Commerce position at WPP Media?
No, freshers cannot apply as the posting strictly requires a minimum of 3 years of experience in commerce media execution.
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