Senior Manager, Growth Marketing

About this job

Sarvam AI is creating India's full-stack sovereign artificial intelligence platform, focusing on research, models, infrastructure, and applications to make AI accessible for the country. Backed by prominent venture firms and partnering with major Indian enterprises and public institutions, the company is looking for a Senior Manager of Growth Marketing in Bengaluru. In this full-time role, you will take charge of how the right users discover, try, and continuously use the platform. Your mandate spans the entire user journey, from initial acquisition and developer adoption to product conversion and long-term retention. On a normal day, you will collaborate closely with product, developer relations, content, sales, and analytics teams. You will analyze user data, remove funnel friction points, manage acquisition channels, and run rapid experiments to scale platform adoption effectively while leveraging modern AI tools across your daily workflows.

Responsibilities

• Manage the complete user journey from initial discovery to long-term usage and revenue expansion.
• Drive user acquisition across search, content, community, and paid marketing channels.
• Increase developer adoption of APIs and open-weight models alongside product and DevRel teams.
• Optimize discoverability through traditional search, technical SEO, and AI-powered search engines.
• Improve product activation and onboarding to shorten the time it takes users to find value.
• Run a continuous backlog of growth experiments across acquisition, conversion, and retention.
• Monitor growth economics including customer acquisition cost, lifetime value, and channel attribution.
• Utilize AI-native workflows across research, content creation, and analytics to speed up execution.

Requirements

• 7 to 10 years of professional experience in growth marketing with self-serve or product-led funnel ownership.
• Demonstrated history of growing acquisition, activation, conversion, and revenue with measurable results.
• Strong practical knowledge of search, discoverability, and paid user acquisition strategies.
• Experience building content, community, SEO, or product-led growth loops that created adoption.
• Disciplined approach to designing, running, and analyzing rigorous growth experiments.
• Proficiency in data analytics, funnel diagnosis, and metrics like CAC, LTV, and payback periods.
• Prior experience marketing products specifically to developers or technical buyers.
• Familiarity with modern artificial intelligence tools across marketing and growth workflows.

Good to have

• Experience growing APIs, SDKs, developer products, or open-source models.
• Familiarity with SEO, AI-powered search, and LLM discoverability optimization.
• Background in lifecycle management, retention, and conversion-rate improvement.
• Experience building a growth motion from the ground up at an early-stage company.
• Experience managing or mentoring contributors across SEO, content, performance, or analytics.

Who should apply

This role is ideal for experienced growth marketing professionals with a strong technical background who thrive in fast-paced environments. It suits candidates who have successfully scaled product-led or self-serve funnels, particularly those with experience marketing to developers. You should be comfortable operating across both product and marketing functions, possess deep analytical skills, and be eager to use AI-native workflows to drive population-scale impact in India.

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