Account Manager / Senior Account Manager - Brands (Public Relations)

About this job

As an Account Manager / Senior Account Manager for Brands (Public Relations) at Burson in Gurugram, you will drive integrated communications programs and shape reputation for leading brands across sectors like FMCG, lifestyle, hospitality, and entertainment. Operating within the Brands, Sports & Entertainment practice, you will serve as the primary day-to-day client counselor, mentor junior team members, and align campaigns with business goals. A typical day involves maintaining strong media relations, drafting press materials and strategic messaging, solving client challenges under tight deadlines, and leveraging GenAI tools for research, ideation, and content creation. You will also collaborate with senior leadership on new business proposals and ensure accounts are delivered within time and budget constraints while fostering a collaborative, hybrid working environment.

Responsibilities

• Manage day-to-day client relationships and serve as the main strategic contact for integrated communication programs.
• Develop strategic communications materials including press releases, key messages, Q&As, and holding statements.
• Build and maintain strong relationships with journalists, bloggers, and industry media members.
• Supervise quality implementation of campaigns within time and budget limits while guiding junior team members.
• Support new business development by participating in brainstorms and drafting proposal sections.
• Utilize Generative AI tools to drive efficiency in planning, research, ideation, and daily operations.
• Monitor client industries, competitor landscapes, and social media trends to offer actionable recommendations.

Requirements

• Postgraduate degree in any discipline or a professional qualification in public relations or marketing communications.
• Minimum 4+ years of work experience in public relations or the communications industry.
• At least one year of experience leading a team.
• Prior experience managing clients in sectors such as FMCG, Food & Beverage, Lifestyle, Hospitality, or Travel.
• Strong verbal and written communication skills.
• Familiarity with Generative AI tools used across communications programs.
• Ability to make timely decisions under tight deadlines.

Good to have

• Experience in digital media strategy implementation.
• Existing network of key influencers and community contacts.

Who should apply

This role suits experienced public relations professionals with a background in managing consumer and brand accounts within agencies. Ideal candidates possess at least four years of industry experience, including leadership exposure, and have handled sectors like FMCG, lifestyle, or hospitality. Professionals who excel at client counseling, media relations, and integrating modern tools like Generative AI into daily communications will thrive here. Freshers should not apply as prior experience is mandatory.

Frequently asked questions