Associate Director - Corporate & Services (Public Relations)
About this job
Burson, a global communications leader under WPP, is hiring an Associate Director - Corporate & Services (Public Relations) in Gurugram, Haryana. The company builds value for clients by redefining reputation as a competitive advantage through specialized teams, technology, and creativity. In this role, you will manage a diverse portfolio of corporate clients, lead new business opportunities, and build a robust pipeline of prospective clients. A normal day involves acting as a primary strategic advisor, designing innovative communication programs, delivering senior-level counsel, leading crisis management, developing new business proposals, mentoring junior staff, and managing budgets and client profitability while integrating Generative AI tools into daily operations.
Responsibilities
- Act as the primary strategic advisor to corporate clients and provide high-level counsel.
- Design and oversee innovative communication programs incorporating digital, social, and AI-driven strategies.
- Lead crisis and issues management as a senior point of contact.
- Proactively identify, qualify, and pursue new business opportunities to build a pipeline of prospective clients.
- Own and lead new business proposals and pitches from start to finish.
- Mentor and coach junior staff to foster a high-performing team environment.
- Manage client budgets, resource allocation, and profitability to ensure financial performance.
Requirements
- Postgraduate degree in any discipline or professional qualification in public relations or marketing communications.
- 10+ years of experience in media relations, content management, and communications across corporate sectors.
- Strong familiarity with Generative AI tools used across communication programs.
- Demonstrated track record of driving agency growth through new business development and end-to-end pitches.
- Ability to communicate complex strategies effectively to senior executive audiences.
- Experience managing client budgets and financial performance indicators.
Who should apply
This role suits experienced communications professionals with a strong background in public relations and corporate client servicing. Ideal candidates will have extensive experience in media relations and sector expertise such as Energy, Aviation, or Manufacturing. Professionals with a proven track record in new business development, pitching, and team leadership will find this role a great fit. Freshers should not apply as 10+ years of experience is required.
Frequently asked questions
What is the role of the Associate Director - Corporate & Services at Burson?
The Associate Director manages a portfolio of corporate clients, drives new business opportunities, provides strategic communication counsel, and supports senior management in team development.
Where is the Burson Associate Director position located?
The position is based in Gurugram, Haryana, India, with a hybrid work approach requiring time in the office around four days a week.
What qualifications are required to apply for this Burson job?
Applicants need a postgraduate degree or professional qualification in public relations or marketing communications, along with 10+ years of relevant communications experience.
Does Burson require experience with Generative AI for this role?
Yes, candidates must possess a strong familiarity with how Generative AI tools are used in communication programs for planning, research, ideation, and content creation.
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