Senior PR Executive- Enterprise Technology

About this job

Burson, a global communications leader under WPP, is seeking a Senior Public Relations Executive to join its team in Gurugram, Haryana. The company helps brands use reputation as a competitive advantage through specialized teams and creative strategies. As part of the enterprise technology and B2B team, this role involves managing day-to-day client activities under senior supervision. A normal day requires staying updated on client industries, participating in brainstorm meetings, drafting press materials, maintaining relationships with media members, building connections with key influencers, and creating actionable client reports and campaign summaries. Team members operate in a hybrid setting, working from the office around four days a week.

Responsibilities

• Stay updated on client industries, competitors, and relevant news by reviewing articles and marketing materials.
• Participate in client brainstorm meetings and contribute creative recommendations.
• Draft quality materials such as press releases and messaging with strong verbal and written communication.
• Maintain relationships with prominent media members and industry influencers.
• Create client-facing communications, status reports, and campaign summary reports.
• Assist in developing press materials and preparing for press events.
• Monitor social media trends to optimize communication channels.

Requirements

• 3+ years of Public Relations experience specializing in Enterprise Technology or B2B clients.
• Bachelor degree in Communications or a related discipline.
• Familiarity with using Generative AI tools across communications programmes for planning, research, ideation, and content creation.
• Strong verbal and written communication skills.
• Ability to support senior team members in managing integrated communication programs and client relationships.

Who should apply

This role suits professionals with prior public relations experience who specialize in enterprise technology and B2B clients. Candidates must have a background in communications, strong writing skills, and familiarity with Generative AI tools for daily operations and content creation. Applicants should thrive in a collaborative, hybrid work environment and be eager to learn and grow within a global communications agency.

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