Associate Director, Digital Operations, Media Delivery and Operations, India

About this job

As an Associate Director of Digital Operations in Media Delivery and Operations at WPP Media in Mumbai, you will play a leadership role within WPP's global media collective. WPP Media is an AI-driven media operating unit that combines media, data, and partnerships to drive creative personalisation at scale through platforms like WPP Open and Open Intelligence. In this role, your normal day will involve leading app acquisition and growth strategies, managing digital campaigns across platforms like Google Ads, Meta Ads, and DV360, overseeing performance metrics, and analyzing data using tools such as AppsFlyer and Firebase. You will also manage day-to-day performance marketing relationships with clients, present insights to senior stakeholders, and mentor junior team members while embracing the company's core values of collaboration, trust, and growth.

Responsibilities

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and DV360.
• Monitor performance metrics to improve CPI, CPA, ROAS, CAC, conversion rates, and retention.
• Analyze app marketing performance and attribution using platforms like AppsFlyer and Firebase.
• Build and maintain performance dashboards, utilizing MS Excel or Google Sheets for forecasting and reporting.
• Manage day-to-day relationships and present campaign insights to clients and senior stakeholders.
• Mentor and guide junior team members to build best practices within the app marketing team.

Requirements

• 5+ years of hands-on experience in digital or performance marketing, with strong mobile app marketing experience.
• Practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting, and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel or Google Sheets for data analysis.
• Strong communication, presentation, and stakeholder-management skills.

Good to have

• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics and other MMPs or measurement platforms.
• Understanding of app monetization models like subscription, in-app purchase, advertising, and freemium.
• Experience with SKAN, privacy-led measurement, incrementality, or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Who should apply

This role suits experienced digital marketing professionals with a strong background in mobile app marketing and campaign management across major advertising networks. Candidates should possess robust analytical capabilities, advanced Excel skills, and a proven track record in client relationship management and stakeholder communication. Experience in a digital or performance marketing agency is preferred. As the job requires 5+ years of relevant hands-on experience, it is not suitable for freshers.

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