Manager, Social, Media Delivery and Operations

About this job

WPP Media, WPP's AI-driven media operating unit, is looking for a Manager, Social, Media Delivery and Operations in Mumbai. WPP is a trusted growth partner for leading global brands, uniting talent, data, intelligence, and partnerships through its agentic marketing platform, WPP Open. In this role, you will be part of a global media collective that brings together media, data, and partnerships to deliver creative personalization at scale. A normal day in this position involves developing and executing app acquisition and growth strategies, planning and optimizing campaigns across platforms like Google Ads and Meta Ads, monitoring performance metrics, and managing budgets. You will also analyze performance using tools like AppsFlyer and Firebase, build reports, and manage daily relationships with clients and internal stakeholders while mentoring junior team members.

Responsibilities

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage, and optimize campaigns across Google Ads, Meta Ads, and related networks.
• Monitor campaign performance to improve metrics like CPI, CPA, ROAS, and conversion rates.
• Manage budget allocation across platforms based on business objectives.
• Analyze app marketing performance using platforms such as AppsFlyer and Firebase.
• Build and maintain performance dashboards and reports using MS Excel or Google Sheets.
• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Mentor junior team members and contribute to building best practices within the team.

Requirements

• 5+ years of hands-on experience in digital or performance marketing with mobile app marketing experience.
• Practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of app acquisition, attribution, conversion tracking, and retargeting.
• Excellent analytical and problem-solving skills.
• Strong command of Excel and Google Sheets for data analysis and reporting.
• Strong communication, presentation, and stakeholder-management skills.

Good to have

• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics, or measurement platforms.
• Understanding of app monetization models like subscription, in-app purchase, and advertising.
• Experience with SKAN, privacy-led measurement, or incrementality.

Who should apply

This role is ideal for experienced digital marketing professionals with a strong background in mobile app campaign management and data analysis. Candidates who have previously worked in digital or performance marketing agencies and possess robust stakeholder-management skills will find a great fit here. Because a minimum of five years of experience is required, this position is not suitable for freshers.

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