Sales & Marketing Manager - India
About this job
FinAgra builds market-led farming operations by growing only what has proven demand. The Sales & Marketing Manager position at FinAgra in Bengaluru is a hands-on, analytical role designed to connect live market data with commercial decisions. FinAgra focuses on driving agricultural choices through real-time market intelligence rather than assumption. In a normal day, the Sales & Marketing Manager works with dashboards, price feeds, and data analytics to track regional produce prices and market trends. They design end-to-end sales and marketing processes, map out buyer networks, and collaborate closely with the agronomy and finance teams to ensure crop selection is guided by confirmed market demand. Over time, the person in this role will also help build and manage FinAgra's commercial and market-intelligence team.
Responsibilities
- Conduct structured market research across target regions and crops.
- Track live agricultural produce prices and demand using web or API data feeds.
- Design and map the complete sales and marketing process from market signal to off-take.
- Feed market intelligence directly into agronomy crop-selection criteria.
- Build and maintain a live directory of buyers and off-takers per crop and region.
- Support price validation and commercial assumptions for financial P&L and crop economics.
Requirements
- Tech-savvy with strong skills in numbers, spreadsheets, dashboards, and data feeds or APIs.
- Demonstrated market research and analytical abilities in agriculture, commodities, or FMCG.
- Commercial and sales experience with a solid understanding of markets, pricing, and demand.
- Managerial capability to lead, recruit, and build a team while collaborating with colleagues.
- Strong communication and cross-functional stakeholder management skills.
- Self-starter capable of designing processes from scratch in ambiguous environments.
Who should apply
This role suits candidates with a strong analytical and commercial background in agriculture, commodities, or FMCG who enjoy working at the intersection of data and field realities. It is ideal for self-starters who are comfortable building processes from scratch, handling data feeds and dashboards, and collaborating across teams. The posting does not mention if freshers can apply, so applicants should possess the required commercial and market research experience stated in the qualifications.
Frequently asked questions
What is the primary objective of the Sales & Marketing Manager at finagra?
The primary objective is to turn live market data into clear commercial decisions that guide what finagra plants, where, and for whom based on confirmed demand.
Where is the Sales & Marketing Manager role located?
The role is based in Bengaluru, India, with a hybrid setup and travel to field or off-taker locations when necessary.
Does the Sales & Marketing Manager at finagra involve team management?
Yes, the role starts as a hands-on individual contributor, but over time, the person will help recruit, build, and manage finagra's commercial and market-intelligence team.
How does market intelligence assist finagra according to the posting?
Market intelligence feeds directly into agronomy crop-selection criteria so that cropping decisions start from confirmed market demand rather than assumptions.
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