Analytics Lead - UPI Product | Experience : 7-9 yrs

About this job

Paytm, a prominent mobile payments and financial services distributor in India, is looking for an Analytics Lead for its UPI Product team in Noida, Uttar Pradesh. As one of the largest participants in India's digital payments ecosystem, Paytm builds technology to support small businesses and bring millions of citizens into the mainstream economy. In this full-time role, you will own the analytics charter for crucial UPI surfaces, partnering with product, engineering, and design teams. A normal day involves defining and tracking metrics across the payment funnel, diagnosing user friction points, running A/B experiments, building platform reliability dashboards, and mentoring a team of analysts to drive data-backed decisions that impact millions of daily transactions.

Responsibilities

• Own the end-to-end analytics charter and source-of-truth frameworks for UPI surfaces
• Diagnose user friction points and build engagement models through deep-dive analysis
• Define and monitor SLA, latency benchmarks, and root-cause analysis for payment failures
• Design and evaluate A/B tests across the UPI funnel using sound statistical methodology
• Build self-serve dashboards and metrics frameworks for cross-functional accessibility
• Lead, mentor, and set priorities for a team of data analysts

Requirements

• 7-9 years of analytics or data experience focused on consumer-facing products or fintech
• Strong command of SQL and hands-on experience with product analytics tools
• Working knowledge of Python or R for statistical analysis
• Solid grounding in experimentation design and interpreting A/B test results
• Experience building and owning dashboards and metrics frameworks at scale
• Strong written and verbal communication skills for presenting to leadership
• Experience managing or mentoring a team of analysts

Good to have

• Prior experience working in a UPI-regulated environment or with NPCI data
• Exposure to large-scale transaction data systems and data warehousing
• Experience with growth, lifecycle, or CRM-driven analytics
• Familiarity with fraud or risk analytics in payments

Who should apply

This role suits experienced data professionals with a strong background in consumer fintech or payments analytics who excel at translating complex data into business strategy. Candidates should have a proven track record of leading analytics teams, designing rigorous A/B experiments, and managing large-scale metrics frameworks. If you possess 7 to 9 years of relevant experience, enjoy working in fast-moving, high-impact environments, and want to shape critical financial infrastructure used by millions of Indians every day, you should apply for this position at Paytm.

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