Associate Lifecycle CRM
About this job
As an Associate Lifecycle CRM at FIRY, you will join Skillz, the publicly-traded mobile esports platform revolutionizing the gaming industry by hosting billions of casual mobile gaming tournaments worldwide. This role focuses on owning and optimizing owned channels like push notifications, email, and in-app messaging to turn them into an accountable growth engine. A normal day involves designing lifecycle journeys, managing end-to-end reactivation marketing, configuring segments, enforcing messaging hygiene, analyzing campaign performance using holdout-based measurement, and collaborating closely with analytics, product, and liveops teams to drive sustainable revenue and player engagement.
Responsibilities
- Manage email, push notifications, and in-app messaging as a single lifecycle function including strategy, calendar, execution, and measurement.
- Drive end-to-end reactivation marketing covering cohort definitions, offer designs, and ROI gating against held-out controls.
- Design and execute CleverTap journeys and onboard remaining titles as SDK coverage expands.
- Ensure campaign measurability by tracking holdout-audited incremental NGR, CTR, deliverability, and opt-out guardrails.
- Enforce messaging hygiene with mutually exclusive segments, frequency caps, and proper attribution.
- Design reactivation and win-back offers adhering to incentive rules and bonus structures.
- Manage the Email Marketing Manager and build the broader lifecycle bench.
- Partner with Analytics, Game LiveOps, Launch GTM, and Product teams to report weekly on performance and blockers.
Requirements
- 2 to 4 years of experience in lifecycle, CRM, or retention marketing for a consumer mobile product.
- Direct ownership of a reactivation or win-back programme.
- Deep hands-on experience with a lifecycle platform such as CleverTap, Braze, MoEngage, Iterable, or WebEngage.
- Experience running holdout-based incrementality measurement on messaging campaigns.
- Real-money gaming industry experience.
- Familiarity with push notification deliverability, opt-in economics, and iOS re-enablement constraints.
- Ability to pull data using SQL or a BI tool and configure journeys and segments independently.
Good to have
- Strong preference for CleverTap expertise.
- Experience taking over tooling ownership from another function.
Who should apply
This role suits experienced lifecycle, CRM, or retention marketing professionals who possess a strong background in the real-money gaming industry and have hands-on expertise with platforms like CleverTap. Candidates should be comfortable building functions from scratch, thinking incrementality-first, and working closely with data and product teams. Please note that this posting requires prior industry experience, so freshers cannot apply.
Frequently asked questions
What is the primary focus of the Associate Lifecycle CRM role at FIRY?
The Associate Lifecycle CRM owns owned channels like email, push notifications, and in-app messaging to drive growth, engagement, and reactivation for Skillz.
What industry experience is needed for the Associate Lifecycle CRM position?
Real-money gaming industry experience is required for this role at FIRY.
Where is the Associate Lifecycle CRM position located?
The role is located in Bengaluru, Karnataka, India on a hybrid basis.
Can freshers apply for the Associate Lifecycle CRM opening?
No, freshers cannot apply as the position requires 2 to 4 years of relevant lifecycle and CRM marketing experience.
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