Lifecycle Marketing Manager (CRM & Reactivation)

About this job

As the Lifecycle Marketing Manager (CRM & Reactivation) at FIRY (Skillz), you will drive owned channels such as push notifications, email, and in-app messaging to serve as an accountable, optimized growth engine. Skillz is the first publicly-traded mobile esports platform, hosting casual mobile gaming tournaments and empowering developers to create multi-million dollar franchises. In this role, you will own the end-to-end lifecycle function and reactivation marketing, shaping strategy, execution, and holdout-based measurement. A normal day involves designing CleverTap journeys, enforcing messaging hygiene, managing campaign measurement against incremental NGR, collaborating with analytics and product teams, and reporting weekly on campaign performance, earnings, and retirements.

Responsibilities

• Manage email, push notification, and in-app messaging as a single lifecycle function for the Skillz Platform.
• Drive end-to-end reactivation marketing including cohort definition, offer design, and ROI gating against held-out controls.
• Design and execute CleverTap journeys and onboard remaining titles as SDK 26 coverage expands.
• Ensure every campaign is measurable through holdout-audited incremental NGR, CTR, deliverability, and opt-out guardrails.
• Enforce strict messaging hygiene, mutually exclusive segments, and proper attribution.
• Design reactivation and win-back offers within established incentive rules.
• Manage the Email Marketing Manager and build the lifecycle team bench.
• Partner with Analytics, Game LiveOps, Launch GTM, and Product teams while reporting weekly metrics.

Requirements

• 6 to 10 years of experience in lifecycle, CRM, or retention marketing for a consumer mobile product.
• Direct ownership experience of a reactivation or win-back program.
• Deep hands-on experience with a lifecycle platform, with CleverTap strongly preferred.
• Proven experience running holdout-based incrementality measurement on messaging campaigns.
• Real-money gaming industry experience required.
• Hands-on data capability to pull own data using SQL or a BI tool.
• Experience owning push notification deliverability and opt-in economics.

Good to have

• Experience with Braze, MoEngage, Iterable, or WebEngage.
• Experience taking over tooling ownership from another function.

Who should apply

This role suits an experienced lifecycle, CRM, or retention marketing professional with a background in the real-money gaming industry. Candidates must have a strong grasp of incrementality-first thinking, offer economics, and hands-on tooling like CleverTap. It is ideal for someone who is comfortable building a function and measurement framework from scratch rather than stepping into an established machine. Freshers cannot apply as 6 to 10 years of relevant experience is strictly required.

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