Campaign Management- Traffic Management- Growth
About this job
Paytm is India's leading mobile payments and financial services distribution company. Known for pioneering the mobile QR payments revolution, Paytm builds technology to support small businesses with payments and commerce, aiming to bring half a billion Indians into the mainstream economy. As part of the Campaign Lifecycle Management team at Paytm in Noida, Uttar Pradesh, this role focuses on executing off-deck and on-deck campaigns through CleverTap. A normal day in this position involves creating and configuring multichannel campaigns, setting up audience segments and journeys, fetching and validating base sizes, checking banners and deeplinks, monitoring delivery metrics, and conducting rigorous quality control checks according to standard operating procedures. Team members collaborate closely with Category, Growth, and Traffic teams to ensure every campaign runs smoothly, meets deadlines, and achieves accurate delivery.
Responsibilities
- Create, configure, and publish multi-channel campaigns on CleverTap including Push, Email, SMS, Chat, and WhatsApp.
- Set up and manage CleverTap Journeys with event-based triggers, multi-step flows, and audience segmentation.
- Fetch and validate campaign base sizes and cross-reference data from tracking sheets and trackers.
- Validate banner IDs, deeplinks, widget types, slot IDs, and image specifications prior to scheduling.
- Perform quality control checks following campaign and banner standard operating procedures.
- Monitor post-launch campaign delivery metrics and flag any anomalies or unusual drops in reach.
- Test campaigns during permitted hours using designated test webhooks and ensure proper Label ID mapping.
Requirements
- Hands-on experience with CleverTap for campaign creation, channel configuration, and audience segmentation.
- Proficiency in setting up events, journeys, multi-step flows, and user property filters in CleverTap.
- Familiarity with webhook configuration for Push, Email, SMS, WhatsApp, and Chat channels.
- Ability to fetch, validate, and cross-reference campaign data using spreadsheets and trackers.
- Strong attention to detail with the ability to follow multi-step standard operating procedures precisely.
- Experience raising and tracking tickets on tools like Jira.
- Good time management skills to handle approval deadlines and scheduling timelines.
Who should apply
This role suits detail-oriented and proactive professionals with specific, hands-on experience using CleverTap for campaign operations and traffic management. Candidates who excel at following strict operational checklists, handling multi-channel campaign execution, and coordinating closely with cross-functional growth and category teams will find a strong fit here. The job posting does not mention whether freshers can apply.
Frequently asked questions
What is the primary location for the Campaign Management Traffic Management Growth role at Paytm?
The position is based in Noida, Uttar Pradesh.
Which tool is mandatory for campaign creation in the Paytm Campaign Management Traffic Management Growth position?
Hands-on experience with CleverTap is mandatory for this role.
What team does the Campaign Management Traffic Management Growth candidate join at Paytm?
The candidate joins the Paytm Campaign Lifecycle Management team.
What channels are managed in the Campaign Management Traffic Management Growth role?
Channels include Push, Email, SMS, Chat, and WhatsApp via CleverTap.
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