Campaign Management- User Growth

About this job

Paytm, a top Indian mobile payments and financial services distribution company, is hiring a Campaign Manager for user growth based in Noida. Paytm pioneered mobile QR payments and creates technology to support small businesses, aiming to bring half a billion Indians into the mainstream digital economy. In this full-time role, the selected candidate will handle the complete lifecycle of growth campaign execution. A typical day involves setting up and scheduling campaigns using tools like CleverTap, running experiments, and studying performance metrics to boost user engagement and conversion rates. The professional will also coordinate closely with various internal teams such as marketing, design, tech, and growth to clear operational dependencies and ensure timely delivery of all assigned campaigns.

Responsibilities

• Manage the complete execution of cashback, CLM, push, and banner campaigns from start to finish
• Handle CleverTap setup, audience segmentation, precise targeting, campaign scheduling, and quality checks
• Analyze ongoing campaign results and performance metrics to drive optimizations and experiments
• Identify new opportunities to boost user engagement and conversion rates
• Partner with Growth, CLM, Marketing, Design, Promo, and Tech teams for smooth execution
• Resolve dependencies across cross-functional teams to ensure timely campaign delivery

Requirements

• 2+ years of hands-on experience in Growth Operations
• Background in a consumer tech or fintech environment preferred
• Strong campaign execution expertise
• Strong proficiency in Clevertap
• Experience using AI tools such as ChatGPT, Claude, and Gemini to automate workflows and improve efficiency
• Strong ownership, analytical thinking, and problem-solving skills
• Good communication and execution skills with the ability to work independently

Who should apply

This role suits professionals with at least two years of hands-on experience in growth operations, particularly those coming from a consumer tech or fintech background. Candidates must be skilled in using CleverTap and AI tools for workflow automation. Since freshers are not mentioned, applicants should meet the required experience level and possess strong analytical, problem-solving, and cross-functional collaboration abilities to manage end-to-end user growth campaigns at Paytm.

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