Field Marketing Manager, India (R5942)

About this job

Shield AI is hiring a Field Marketing Manager in New Delhi to drive field marketing initiatives across India's defense and government sectors. In this dynamic role, you will work closely with regional Sales, Business Development, and Capture teams to execute account-based marketing programs, support strategic capture efforts, and build a measurable pipeline. A normal day involves planning targeted campaigns, executing customer events and executive briefings, coordinating trade shows, and managing digital campaigns using tools like Salesforce and Marketo. You will also analyze campaign performance, collaborate with external vendors, and align your marketing activities with long-cycle defense procurement processes in a high-growth environment, reporting directly to the Director of Field Marketing for Asia Pacific and the Middle East.

Responsibilities

• Execute field marketing programs aligned with regional Go-to-Market priorities for India's defense and aerospace accounts.
• Support account-based marketing strategies to map buying centers and engage stakeholders across targeted campaigns.
• Plan and manage major India-based defense events, private briefings, and roundtables.
• Partner with Sales and Business Development to align marketing programs with local account plans and pipeline targets.
• Manage Salesforce campaign execution, campaign IDs, data integrity, and CRM hygiene.
• Build and execute Marketo programs including segmentation, nurture flows, and performance reporting.
• Track and report field marketing performance against KPIs like account engagement and pipeline contribution.

Requirements

• 5 to 8+ years of experience in field marketing, demand generation, or integrated marketing.
• Experience marketing into Indian government, defense, aerospace, or public sector organizations.
• Understanding of India's defense procurement processes and acquisition cycles.
• Hands-on experience with Salesforce CRM and Marketo or a comparable marketing automation platform.
• Experience executing trade shows, industry events, and executive briefings.
• Ability to engage professionally with senior military leaders and government stakeholders.
• Fluent in English with strong project management and cross-functional collaboration skills.

Good to have

• Experience with Ministry of Defence, Armed Forces, or DRDO organizations
• Proficiency in Hindi or other regional Indian languages

Who should apply

This role suits experienced marketing professionals with a background in field marketing, demand generation, or integrated marketing within the aerospace, defense, or government sectors. Candidates should be comfortable navigating complex enterprise environments, managing CRM and marketing automation tools, and working closely with sales teams. If you understand India's defense procurement ecosystem and have strong project management abilities, this position will fit your professional background. The posting does not mention if freshers can apply.

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