Growth Management - Telco I Experience 2-4 Years

About this job

Paytm is looking for a data-driven Growth professional for its mobile app and SuperApp ecosystem based in Noida, Uttar Pradesh. Paytm is India's leading mobile payments and financial services distribution company, pioneering the mobile QR payments revolution to bring half a billion Indians into the mainstream economy. The role combines analytical rigor with hands-on execution to focus on user acquisition, retention, engagement, and go-to-market strategy optimization. A normal day in this on-roll role involves analyzing campaign performance across channels like push notifications and SMS, tracking conversion and retention KPIs, conducting funnel and cohort analyses, supporting go-to-market plans for new features and app integrations, executing A/B testing, and preparing reporting dashboards to help optimize user growth.

Responsibilities

• Analyze campaign performance across push notifications, in-app messages, email, SMS, and partnerships to track conversion KPIs.
• Monitor retention, reactivation, and engagement metrics including feature adoption, transaction frequency, and monetization flows.
• Conduct funnel and cohort analyses to identify user journey bottlenecks and growth opportunities.
• Assist in designing, executing, and analyzing go-to-market plans for new features, wallet flows, or app integrations.
• Support A/B testing and experimentation for messaging, incentives, and feature launches.
• Collaborate with product, marketing, and operations teams to align growth initiatives with overall strategy.
• Prepare actionable reports and maintain dashboards for campaign KPIs, GTM success metrics, and feature adoption.

Requirements

• 2 to 4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or similar roles.
• Strong understanding of customer funnels and growth metrics.
• Experience in planning and executing customer campaigns.
• Strong analytical and problem-solving skills with a good understanding of customer segmentation and lifecycle marketing.
• Comfortable working with Excel, Google Sheets, and dashboards.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects and deadlines simultaneously with a strong ownership and execution mindset.

Good to have

• Basic understanding of GA4, Looker Studio, or other analytics tools.

Who should apply

This role suits professionals with two to four years of experience in growth, digital marketing, CRM, or product marketing who possess strong analytical skills and familiarity with customer funnels. Candidates who enjoy working with data dashboards, Excel, and running A/B tests to optimize user acquisition and retention will find this position a great fit. If you have experience collaborating across product and marketing teams at a major technology company like Paytm, you should apply.

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