Senior Account Executive - Public Relations (Consumer Technology )
About this job
Burson, a global communications leader operating as part of WPP, is looking for a Senior Account Executive - Public Relations to join its team in Gurugram. In this role, you will work closely with leading Consumer Technology clients, helping brands build and redefine their reputation as a competitive advantage. As part of a community focused on innovation and lifelong learning, you will support senior team members in day-to-day client activities, integrated communication programs, and new business generation. A normal day involves tracking client industries and competitors, participating in brainstorming sessions, building relationships with media members and influencers, preparing press materials, and creating professional client-facing reports and status updates. You will also utilize your understanding of generative AI tools to drive efficiency and relevance across communication campaigns.
Responsibilities
- Track clients, industries, and competitors by reviewing press materials, articles, and strategy documents.
- Participate in client brainstorming meetings and make creative recommendations.
- Draft quality written materials such as press releases and messaging under senior guidance.
- Maintain relationships with media members and industry influencers to benefit clients.
- Create client-facing communications, status reports, and campaign summaries.
- Assist in preparing press events and developing promotional materials.
- Monitor social media trends to optimize digital channels.
Requirements
- 3+ years of Public Relations experience
- Specialization in working with Consumer Technology clients
- Bachelor degree in Communications or a related discipline
- Strong verbal and written communication skills
- Familiarity with Generative AI tools for research, planning, ideation, and content creation
- Ability to work in a hybrid setup from the Gurugram office around four days a week
Who should apply
This role is ideal for communications professionals with over three years of public relations experience, specifically within the consumer technology sector. It suits candidates who possess strong writing skills, maintain active media connections, and are comfortable using generative AI tools for daily operations and planning. If you thrive in a dynamic, hybrid agency environment and want to grow alongside industry leaders at Burson, this position is a great match for your career.
Frequently asked questions
What is the primary location for the Senior Account Executive - Public Relations role at Burson?
The role is based in Gurugram, India, with a hybrid work approach involving about four days in the office per week.
What industry experience is needed for this position at Burson?
Candidates must have experience specializing in Consumer Technology clients.
Is familiarity with AI required for the Senior Account Executive position?
Yes, candidates must be familiar with how Generative AI tools are used in communications for research, ideation, and content creation.
Which parent company does Burson belong to?
Burson is part of WPP, a global growth partner for leading brands.
Rojgar Point lists this job for information. Always apply on the official company page and never pay anyone for a job.