Senior Account Manager - Public Relations (Pharma Health & Wellness)
About this job
Burson, a global communications leader under WPP, is seeking a Senior Account Manager for Public Relations specializing in the Pharma Health and Wellness sector at their Mumbai office. The role sits within the client servicing team, where you will help brands redefine reputation as a competitive advantage. In this position, you will be responsible for supporting day-to-day client activities, guiding junior team members through effective delegation and ongoing counsel, and managing integrated communication programs. A normal day involves staying updated on client industries, acting as the primary contact and strategic thinker for clients, overseeing quality implementation within time and budget, developing written communications materials like press releases and key messages, and building relationships with media members and influencers. You will also collaborate with senior leaders on business development opportunities, support digital and social media strategies, and leverage Generative AI tools to drive efficiency in planning and content creation.
Responsibilities
- Develop comprehensive, strategic, and integrated communications programs aligned with client business objectives.
- Act as the day-to-day client leader and primary counselor, maintaining consistent communication.
- Oversee quality implementation for accounts within time and budget constraints.
- Write various materials including Q&As, key messages, holding statements, and press releases.
- Maintain strong rapport with journalists, bloggers, and media members covering client industries.
- Support senior managers and leaders in resolving client issues and identifying new business opportunities.
- Familiarize with Generative AI tools for planning, research, ideation, and content creation.
Requirements
- Minimum 5+ years of work experience in public relations or the communications industry.
- At least one year of experience leading a team.
- Graduation in Public Relations or Communication.
- Experience of servicing healthcare, pharma, and wellness clients.
- Strong verbal and written communication skills.
- Familiarity with social media channels, trends, and digital media strategy implementation.
Good to have
- Experience in identifying new business opportunities within existing and potential clients.
- Familiarity with Generative AI tools across communications programmes.
Who should apply
This role is ideal for experienced communication professionals with a background in servicing healthcare, pharma, and wellness clients. It suits candidates who have at least five years of public relations experience, including leadership experience managing a team. If you possess strong strategic thinking, excellent writing skills, and a proactive approach to client service and business development at Burson, you should consider applying.
Frequently asked questions
What is the primary focus of the Senior Account Manager role at Burson?
The Senior Account Manager for Public Relations at Burson focuses on managing client relationships, leading integrated communication programs in the Pharma Health & Wellness practice, and guiding junior team members.
Where is the Senior Account Manager position located?
The position is based in Burson's Mumbai office.
What background is required to apply for this Burson role?
Candidates need a graduation in Public Relations or Communication along with a minimum of 5+ years of work experience in PR or communications, including at least one year leading a team and experience servicing healthcare, pharma, and wellness clients.
What does a normal day involve for a Senior Account Manager at Burson?
A normal day involves acting as a day-to-day client leader, developing communication materials, managing media relationships, ensuring quality implementation within budgets, and supporting business development initiatives.
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