Associate Vice President, Client Services, India

About this job

WPP Media is a global media collective powered by WPP Open and Open Intelligence, helping leading brands navigate change and achieve transformational growth by combining media, data, and creative personalisation. As the Associate Vice President for Client Services based in Bangalore, you will lead digital media planning and strategy to turn business goals, consumer insights, and budgets into effective channel plans. A normal day in this role involves translating client briefs into robust strategies across display, video, social, and online publishers, analysing audience behaviour, and reviewing campaign performance for optimisation. You will partner closely with strategy, activation, performance, and client teams to execute plans, present persuasive recommendations to senior stakeholders, and guide planning teams to maintain high standards.

Responsibilities

• Translate client briefs, business objectives, audience insights, and budgets into digital media strategies.
• Lead planning across display, video, social, online publishers, and other digital channels.
• Use audience research and competitive analysis to identify growth opportunities and segmentation.
• Develop reach, frequency, investment, and phasing recommendations using relevant metrics.
• Review campaign performance and translate post-campaign learning into future planning.
• Partner with internal strategy, activation, performance, and client teams for execution.
• Present clear and persuasive recommendations to senior client and internal stakeholders.

Requirements

• 8 to 12 years of relevant experience, preferably within a media agency environment.
• Proven background in digital media planning and strategy rather than pure execution or performance marketing.
• Hands-on experience with media research tools such as GWI, Comscore, TGI, or equivalent platforms.
• Strong understanding of digital metrics like reach, frequency, impressions, CTR, VTR, CPM, and engagement.
• Strong commercial and analytical thinking with disciplined budget allocation and Excel skills.
• Confidence in leading senior client conversations and presenting complex analysis.

Good to have

• Experience working in a media agency environment.

Who should apply

This role suits experienced digital media professionals with 8 to 12 years of background, ideally within a media agency, who possess strong strategic planning and stakeholder management skills. Candidates with deep expertise in digital audience planning, channel allocation, and research tools like GWI or Comscore will find a great fit here. Freshers should not apply as this is a senior leadership position requiring extensive industry experience.

Frequently asked questions