Associate Vice President, Strategy

About this job

WPP Media is an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalisation at scale. As an Associate Vice President of Strategy based in the Bangalore office, you will play a crucial role in shaping the digital narrative for brands on scaled digital platforms. The company acts as a trusted growth partner for leading global brands, utilizing its agentic marketing platform, WPP Open, to help clients navigate change and capture opportunities. In this role, your daily routine involves extensive research to build strong foundations for client discussions, crafting impactful narratives to address business problems, and collaborating with cross-functional teams like content creators and media planners. You will also oversee the account's strategic direction, manage business challenges, and identify emerging opportunities while engaging directly with senior clients and presenting executive-level insights.

Responsibilities

• Craft digital narratives for brands on scaled digital platforms to achieve brand outcomes.
• Build India-centric cultural and audience understanding through storytelling and local insights.
• Engage directly with senior clients to identify growth levers and new media models.
• Conduct thorough research to elevate discussions and address brand challenges.
• Collaborate with cross-functional teams including content and media planners to implement insights.
• Drive central strategy projects that deliver thought leadership through whitepapers and articles.

Requirements

• 8+ years of experience with a blend of account planning and media agency exposure.
• MBA degree with a marketing specialization.
• Strong understanding of digital marketing fundamentals including Google and Meta certifications.
• Excellent presentation and storytelling skills to present to senior management.
• Familiarity with digital marketing principles such as OTTs, Video, Social, and KOLs.
• Ability to articulate consumer journeys, touchpoints, and brand behavior.

Good to have

• Preference for candidates who have worked on global brands in senior roles.
• Experience presenting to top management.

Who should apply

This role suits experienced marketing professionals with a strong background in account planning and media agencies. Candidates must possess deep curiosity, exceptional storytelling abilities, and a solid understanding of digital marketing principles. Since this position requires over eight years of experience and an MBA with a marketing specialization, it is not suitable for freshers. Applicants should be collaborative, well-read on marketing trends, and comfortable presenting strategic insights to senior management.

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