Executive | Sr Executive | Manager - Media Planning

About this job

WPP Media is hiring for the position of Executive, Senior Executive, or Manager in Media Planning within the Global Operations Centre. WPP Media acts as an AI-driven media operating unit that brings together media, data, and partnerships to deliver creative personalization. In this role, you will be part of a collaborative, multicultural environment, working closely with teams across the United States, Europe, and Asia. A normal day involves building relationships with client servicing and activation teams, supporting media planning managers with campaign delivery, conducting research, compiling data for optimization, validating creative specs, and collaborating with creative agency partners. You will also help prepare data for reporting, assist with testing plans, create trafficking sheet templates, and collaborate with ad operations through campaign launches to ensure seamless execution.

Responsibilities

• Build strong relationships with Client Servicing and Activation teams to support smooth plan execution.
• Support Media Planning Managers in delivering campaigns and tracking performance outcomes.
• Conduct research and compile data to help guide planning and optimization recommendations.
• Validate creative specs and collaborate with creative agency partners to meet deadlines.
• Collaborate with Activation teams to finalize plan details in Olive and create trafficking sheet templates.
• Prepare data for reporting and analysis while assisting with testing plans for assigned campaigns.
• Contribute to internal case studies to share learning and best practices across teams.

Requirements

• Bachelor's degree in marketing, advertising, business, or a related field.
• In-depth knowledge of media planning principles, techniques, and best practices across digital and social channels.
• Familiarity with media buying, negotiation, and contract management.
• Strong analytical skills with the ability to interpret data and metrics for decision-making.
• Proficiency in basic Office programs, including Excel.
• Excellent communication and interpersonal skills for cross-functional collaboration.
• Creative thinking and problem-solving abilities with a passion for media and advertising.

Good to have

• 2-4 years of B2B program marketing experience, preferably in the technology field.
• Enterprise infrastructure software marketing experience.
• Proficiency in using media planning and tracking tools like Marketo, Convertr, or Data Studio.

Who should apply

This role suits candidates who are passionate about media and advertising and have a background in marketing, advertising, or business. It is ideal for individuals with strong analytical skills, media planning knowledge, and the ability to work collaboratively in a multicultural, global environment. Candidates from diverse or underrepresented backgrounds are strongly encouraged to apply even if they do not meet every single listed criterion.

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