Marketing Artist

About this job

Zynga, a global leader in interactive entertainment and part of Take-Two Interactive, is seeking a Marketing Artist to join their team in Bengaluru, India. In this role, you will help craft engaging visual content for various game marketing initiatives, connecting players across the globe through fun and innovation. As part of a diverse portfolio that includes well-known titles, your normal day will involve creating compelling promotional materials, working with generative AI tools for image and video creation, editing videos, producing 2D artwork, and capturing high-quality gameplay using Unity. You will collaborate closely with art and marketing teams to translate creative briefs into polished promotional assets, ensuring visual quality and consistency across all campaigns.

Responsibilities

• Create high-quality images and visual assets following creative briefs and game styles.
• Refine marketing artwork through 2D paintovers, touchups, compositing, and color correction.
• Use Unity to capture gameplay footage, screenshots, and set up scenes for promotions.
• Generate and polish image and video content using generative AI tools.
• Edit videos, gameplay captures, and audio using Adobe Premiere Pro and After Effects.
• Produce 2D animations, logo reveals, and motion graphics for social media and marketing.
• Collaborate with Art and Marketing teams to understand requirements and incorporate feedback.

Requirements

• 3+ years of professional experience in marketing art, graphic design, or game art.
• Strong understanding of composition, color, lighting, typography, and visual storytelling.
• Proficiency in Adobe Photoshop, After Effects, and Premiere Pro.
• Hands-on experience with AI image and video generation tools and prompt-based workflows.
• Ability to create, modify, and polish 2D artwork for marketing needs.
• Familiarity with Unity and game capture workflows.
• Good knowledge of video editing, animation, and motion graphics principles.

Who should apply

This role is ideal for creative professionals with at least three years of experience in marketing art or graphic design who want to build engaging promotional content for globally recognized games. It suits candidates who are comfortable combining traditional design skills with emerging generative AI tools, video editing, and game capture workflows in Unity. Freshers are not suited for this position as 3+ years of professional experience is required.

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