Sr Manager | Director - Media Planning

About this job

WPP Media, the AI-driven media operating unit of WPP, is seeking a Senior Manager or Director for Media Planning within their Global Operations Centre (GOC). In this role, you will join a global collective that combines media, data, and partnerships to deliver creative personalization at scale for the world's leading brands. You will partner closely with international teams across the U.S., Europe, and Asia to manage integrated media planning solutions across various markets and channels. A typical day involves leading end-to-end planning operations, supporting market stakeholders and Associate Directors with campaign recommendations, resolving operational challenges, collaborating with activation and analytics teams, monitoring delivery quality, and coaching junior team members like managers and executives to maintain high operational standards and foster continuous learning.

Responsibilities

• Lead end-to-end planning operations across multiple campaigns, brands, or markets to ensure consistency and quality.
• Partner with Associate Directors and stakeholders to develop integrated media planning recommendations.
• Act as a key escalation point for operational and planning-related challenges within the team.
• Collaborate with Activation, Ad Operations, Analytics, and Client Servicing teams for seamless plan execution.
• Drive excellence in audience strategy, channel allocation, forecasting, reporting frameworks, and post-campaign analysis.
• Monitor team productivity, workload allocation, and delivery quality to ensure strong operational performance.
• Provide coaching, mentorship, and developmental guidance to Managers, Senior Executives, and Executives.

Requirements

• 6 plus years of experience in media planning, integrated communications planning, or digital strategy roles.
• Strong understanding of integrated media channels including digital, social, search, commerce, video, and programmatic.
• Proven experience managing teams in a fast-paced offshore or onshore delivery setup.
• Experience handling multi-market campaigns and collaborating with global stakeholders.
• Strong operational mindset with background in managing workflows, quality standards, and process governance.
• Excellent analytical, strategic thinking, communication, and stakeholder management skills.

Good to have

• Experience working within a global agency environment.
• Familiarity with emerging non-biddable media and impact buys.
• Experience with media planning tools, reporting dashboards, and planning frameworks.
• Ability to identify process improvement opportunities and drive operational efficiencies.

Who should apply

This role suits experienced media planning professionals with a strong background in digital strategy and team management, ideally within a global agency setting. Candidates should possess a solid operational mindset, strong stakeholder management capabilities, and experience handling multi-market campaigns. If you have a data-driven approach to planning, excel at coaching teams, and thrive in a dynamic, fast-paced environment involving cross-border collaboration, you will fit well here. Freshers are not eligible as 6 plus years of experience is required.

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