Influencer Marketing Leader

About this job

Emergent Labs is hiring an Influencer Marketing Leader in Bengaluru to head its creator growth channel. Emergent Labs builds autonomous coding agents that create production applications from plain-language intent, serving over 10 million users across 190+ countries with significant annual revenue. Creators are a vital channel for the company, showcasing how users build working applications from single sentences. As the Influencer Marketing Leader, you will own the entire creator channel, including strategy, budgets, creator relationships, agencies, and overall performance. A normal day involves tracking campaign metrics daily, optimizing the cost of attention, spotting viral trends to create briefs, managing agency partners, and leading an established team to scale global reach.

Responsibilities

• Own the channel plan bottom-up, make the case for investment, and manage the budget and ROI
• Bring down the cost of every thousand impressions while maintaining quality and relevance
• Decide the creator mix across tiers, formats, and markets and rebalance based on data
• Spot trends early, turn them into briefs quickly, and build a repeatable loop for capturing virality
• Track performance daily, maintain honest attribution, and ensure high-volume execution
• Select, brief, and manage agency partners and decide what runs through them versus directly with creators
• Lead and grow an existing influencer marketing team and build the bench beneath you

Requirements

• 10+ years of experience in marketing, growth, or creator and influencer roles, including team leadership
• Track record of running creator or influencer programmes at scale with budget ownership
• Ability to build a plan bottom-up, defend investment, and be accountable for outcomes
• Strong commercial and analytical instincts fluent in cost per thousand impressions and funnel metrics
• Genuine content instinct with deep familiarity of social platforms and content performance
• Operating discipline to run a high-volume channel with clean tracking and fast decisions
• Experience managing agency partners and negotiating with creators or their representatives

Good to have

• Global experience, particularly running creator campaigns in the US and Europe
• Consumer tech, app, or AI product background with closely measured growth
• An audience of your own on social media or a history of building one
• Experience building a channel's measurement and reporting from the ground up

Who should apply

This role suits experienced marketing and growth professionals with over ten years of background in running large-scale creator or influencer programmes. Candidates should possess strong commercial acumen, analytical discipline, and a deep understanding of social content trends. Freshers should not apply as this position specifically requires extensive senior experience and a history of leading teams and managing substantial marketing budgets. It is an ideal opportunity for leaders who thrive in fast-paced AI environments and want global impact.

Frequently asked questions