Program Manager - Founder Branding

About this job

Emergent Labs is hiring a Program Manager for Founder Branding to lead the founder content programme for its CEO and co-founder in Bengaluru. Emergent builds autonomous coding agents that replace traditional software development, serving millions of users globally with backing from top investors like Khosla Ventures, SoftBank, and Y Combinator. In this role, you will spend your time capturing ideas from the founders, drafting engaging content across LinkedIn, X, and newsletters, and managing the end-to-end publishing calendar. A normal day involves writing in the founders' unique voices, running capture sessions to pull raw material from product and customer discussions, maintaining a steady publishing cadence despite founder travel, and coordinating approvals to ensure consistent global outreach targeting audiences in the US and Europe.

Responsibilities

• Draft LinkedIn posts, X posts, and threads for both founders in their own voice
• Write and ship a regular newsletter
• Run weekly or fortnightly capture sessions with each founder to source raw material
• Turn internal material, product decisions, and customer conversations into publishable posts
• Own the content calendar and hold the publishing cadence
• Manage the approval loop and keep the turnaround short
• Repurpose founder material across different surfaces and track monthly performance
• Coordinate with PR and social leads to align brand messaging

Requirements

• At least 4 years in founder branding, personal branding, or executive communications
• Writing samples from LinkedIn and X with performance numbers
• Proven ability to write convincingly in someone else's voice
• Strong programme management instincts to keep calendars honest and unblock things
• Comfort working directly with founders and senior people, including pushing back when needed
• Enough grasp of startups, software, and AI to write credibly
• Familiarity with what lands on LinkedIn and X in US and European markets
• Based in Bangalore or willing to relocate

Good to have

• Newsletter experience including growth and list management
• Experience prepping founders for podcasts, panels, or press
• Media relations experience
• Video scripting for founder-led formats

Who should apply

This role suits experienced communications and branding professionals who have a strong background in writing for high-profile leaders, particularly in startups, software, or AI spaces. Ideal candidates possess exceptional writing skills in multiple voices, sharp project management instincts, and the confidence to collaborate directly with founders. If you understand US and European market dynamics on LinkedIn and X and want to drive global impact at Emergent Labs, this position is a great fit.

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