Performance Marketing Leader

About this job

Emergent Labs is hiring a Performance Marketing Leader for its Bengaluru office to drive paid acquisition and scale growth globally. Emergent builds autonomous coding agents that replace traditional software development, allowing users to create production applications from plain-language intent. With millions of users and rapid revenue growth, the company is tackling complex challenges in AI-driven software creation. As the Performance Marketing Leader, you will own the entire paid growth engine, including strategies, budgets, channels, creative direction, and measurement. A normal day involves analyzing daily numbers, managing global campaigns, optimizing unit economics, collaborating with cross-functional teams, and making quick, data-driven decisions to scale high-intent user acquisition and paying customers efficiently across dozens of countries.

Responsibilities

• Build and own the bottom-up paid growth plan, budget, and return on investment by channel and market.
• Drive down customer acquisition cost while improving payback and lifetime value to CAC ratios.
• Manage and rebalance the channel mix across major platforms and emerging AI-native surfaces.
• Expand and optimize campaigns globally across the US, Europe, India, and other priority markets.
• Run a high-velocity creative testing loop with content and design teams to iterate and scale winning ads.
• Establish reliable measurement and attribution using MMPs, server-side tracking, and incrementality tests.
• Partner with product and lifecycle teams to optimize landing pages, onboarding, and conversion flows.
• Select and manage agencies, ad platforms, and tooling vendors while deciding in-house versus partner strategies.

Requirements

• 8+ years of experience in performance marketing, paid acquisition, or growth.
• Mandatory experience handling the US market.
• Track record of profitably scaling paid acquisition with multi-million dollar annual budgets.
• Hands-on expertise across major ad platforms like Google and Meta with deep understanding of auctions and bidding.
• Strong commercial and analytical instincts fluent in CAC, ROAS, payback, LTV, and cohort retention.
• Deep understanding of modern measurement, attribution models, and privacy changes on tracking.
• Strong eye for creative performance and disciplined testing program management.
• Operating discipline to manage high-spend, high-velocity channels with clean tracking and fast decisions.

Good to have

• Global experience scaling paid acquisition in the US and Europe from an India-based team.
• Background in consumer tech, SaaS, developer tools, or AI products with freemium models.
• Experience building a performance function, measurement stack, or MMM program from the ground up.
• Hands-on comfort with SQL, BigQuery, or using AI tools for creative production and campaign analysis.
• Experience with B2B or prosumer acquisition, including LinkedIn and account-based targeting.

Who should apply

This role suits experienced performance marketing professionals with a strong background in scaling paid acquisition globally with large budgets. Candidates must have mandatory experience handling the US market, deep analytical skills, and a proven ability to manage unit economics and channel mixes. It is ideal for strategic leaders who excel in fast-paced environments, possess strong operational discipline, and have a background in consumer tech, SaaS, or AI products. Freshers should not apply as 8+ years of relevant experience is required.

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