Senior Manager - Product Marketing
About this job
CertifyOS is building the data infrastructure for modern healthcare by automating provider licensing, credentialing, and network monitoring through an API-first platform. As a Senior Manager of Product Marketing at CertifyOS, you will manage market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for the Provider Data Management platform. In this cross-functional role, you will connect market demands with how the company goes to market. A normal day involves tracking competitor positioning, conducting primary research, developing pricing frameworks, analyzing product usage data, translating insights into messaging frameworks, building sales enablement assets, leading product launches, and collaborating with the product team to influence the roadmap using market data.
Responsibilities
- Manage end-to-end competitive intelligence for the Provider Data Management space.
- Build and maintain a market monitoring system and deliver regular market reports.
- Develop and own pricing strategy and model pricing scenarios for new products.
- Evaluate and optimize the product portfolio to align packaging and bundling with business goals.
- Own product positioning, messaging frameworks, and sales enablement assets.
- Lead go-to-market launches for new products, features, and packaging updates.
- Serve as the voice of the market inside product planning to influence the roadmap.
Requirements
- Experience in market intelligence, pricing strategy, and product marketing.
- Ability to turn raw market signals into revenue-driving decisions and buyer narratives.
- Skill in conducting primary research like customer interviews and win/loss debriefs.
- Experience designing and testing pricing experiments based on customer data.
- Capability to create sales and marketing assets such as battlecards and pitch decks.
Who should apply
This role suits an experienced professional skilled at the intersection of strategy, data, and commercialization who can handle both market research and execution. The candidate should be able to translate complex market insights into revenue-driving decisions and clear messaging that resonates with healthcare buyers. The posting does not mention if freshers can apply.
Frequently asked questions
What is the primary focus of the Senior Manager - Product Marketing role at CertifyOS?
The role focuses on market intelligence, pricing strategy, product portfolio optimization, and go-to-market execution for the Provider Data Management platform.
What does CertifyOS do as a company?
CertifyOS builds data infrastructure for modern healthcare, automating provider licensing, enrollment, credentialing, and network monitoring through an API-first platform.
What are the main tasks handled by a Senior Manager - Product Marketing at CertifyOS?
Tasks include tracking competitors, setting pricing strategies, building sales assets, leading product launches, and integrating market insights into product planning.
Where is the Senior Manager - Product Marketing position located?
The position is located in Bengaluru, India.
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