Senior Manager, Social Media Marketing
About this job
Razorpay, a major financial technology company in India, is looking for a Senior Manager, Social Media Marketing based in Bengaluru. Razorpay builds payment infrastructure, smart payouts, AI-native agentic payments, and automated reconciliation for millions of businesses, processing over $180 billion in annualized transactions. In this full-time role, you will take ownership of scaling the company's presence specifically on X/Twitter. The team operates in a fast-paced environment that values autonomy, ownership, and transparency without micromanagement. A normal day in this position involves developing platform strategies, creating engaging content like threads and short videos, interacting with relevant online communities, collaborating with leadership and external partners, and tracking performance metrics to boost brand visibility and audience growth across the region.
Responsibilities
- Develop and manage the X/Twitter content calendar and platform strategy.
- Produce engaging posts, polls, threads, visuals, and short videos.
- Maintain a clear, relevant, and consistent brand voice.
- Spot cultural moments, trends, and relevant industry conversations.
- Drive audience growth, follower count, reach, and engagement.
- Collaborate with internal teams, senior leaders, creators, and agencies.
- Monitor online conversations and analyze performance metrics for insights.
Requirements
- 6 to 10 years of experience in content, digital marketing, brand marketing, or social media.
- Demonstrated experience scaling a brand, company, founder, or community account on X/Twitter.
- Deep familiarity with X/Twitter audience behavior, algorithms, trends, and formats.
- Strong storytelling, writing, and editing capabilities.
- Solid grasp of internet culture and shareable content dynamics.
- Experience collaborating with agencies, creators, influencers, and senior stakeholders.
- Capability to use data and analytics to enhance content performance.
Good to have
- Experience creating technology, startup, business, or fintech-focused content.
Who should apply
This role is ideal for experienced digital and social media marketing professionals with a strong background in scaling accounts specifically on X/Twitter. Candidates who understand internet culture, possess strong storytelling skills, and have experience collaborating with senior stakeholders will thrive here. The posting states a requirement of 6 to 10 years of experience, so freshers cannot apply for this senior position.
Frequently asked questions
What is the primary focus of the Senior Manager, Social Media Marketing role at Razorpay?
The primary focus is to own, develop, and scale Razorpay's brand presence and strategy on X/Twitter.
Where is the Senior Manager, Social Media Marketing position located?
The position is located in Bengaluru.
What level of experience is required to apply for the Senior Manager, Social Media Marketing job at Razorpay?
Applicants need 6 to 10 years of experience in social media, digital marketing, content, or brand marketing.
Who does Razorpay build products and financial infrastructure for?
Razorpay builds financial infrastructure for millions of businesses ranging from early-stage startups to large enterprises across India and Southeast Asia.
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