Product Marketing Manager

About this job

DevRev is seeking a Product Marketing Manager to join their team in Bangalore, India, to help shape the future of work with Computer, their AI teammate platform. In this role, you will turn compelling narratives into measurable go-to-market strategies, attracting technical buyers and driving product adoption across both self-serve and enterprise audiences. You will own positioning, craft messaging, and execute feature launches from start to finish. A normal day involves defining go-to-market plans, collaborating with product, design, and sales teams, analyzing metrics like sign-ups and pipeline traction, and creating competitive narratives or sales enablement materials. Backed by major investors, DevRev focuses on human-AI collaboration to eliminate repetitive work and break down silos. As a Product Marketing Manager, you will be expected to build the engine from scratch, write your own messaging, run launches, and evaluate performance closely using a data-driven approach.

Responsibilities

• Lead go-to-market strategy and execution for product launches and feature releases.
• Define positioning, messaging, and differentiation across customer segments.
• Build measurement frameworks to track pipeline, sign-ups, activation, adoption, and win rates.
• Develop competitive narratives, battlecards, and objection handling for the field.
• Partner with product and engineering to shape roadmap priorities using customer and market insights.
• Support sales enablement with pitch narratives, demos, and case studies.

Requirements

• 5+ years in product marketing, growth, or developer marketing for a technical or enterprise audience.
• Track record of customer-facing content, campaigns, or messaging tied to measurable outcomes.
• Experience owning end-to-end product launches and marketing campaigns.
• Comfort with analytics, CRM, and marketing automation tools like HubSpot.
• Strong cross-functional collaboration, prioritization, and program management skills.
• Background in or strong interest in AI-powered products.

Good to have

• Daily use of generative AI tools and experience shipping content with them.
• Experience with A/B testing and customer research methodologies.
• Track record of leading successful product launches across multiple markets or segments.
• Experience working in matrixed, cross-functional organizations.
• Familiarity with product analytics, CRM, and marketing automation platforms.

Who should apply

This role suits experienced product marketing professionals with a background in technical or enterprise audiences who enjoy building things from scratch. Ideal candidates are strong, clear writers, data-driven experimenters, and comfortable managing stakeholders without formal authority. You should be passionate about AI-powered products and have a hacker mentality, preferring to ship quickly and iterate based on real performance numbers rather than lengthy planning cycles.

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